STOCKTON — It’s that time of the year again. The kegs are being tapped, breweries are showcasing their best suds and craft beer aficionados will tick off more brews on their Untappd phone app. It’s Stockton Beer Week.

The city’s 10-day celebration of craft beer is in its seventh year.

Stockton Beer Week started as a way to bring specialty brews to the city and encourage restaurants and bars to add craft beer to their inventory, said Robyn Cheshire, director of marketing and communications for Visit Stockton. But it’s evolved over time.

“It’s really a time to celebrate the culture of (craft beer),” she said. “It’s a pretty special thing that people are really into.”

Businesses in Stockton will host tap takeovers and special events throughout the week. And while beer week started Friday, the third annual Stockton Brew Fest at 1 p.m. today at the Stockton Arena is the official kickoff event.

More than 30 breweries will pour nearly 100 different craft brews for people to try. There will be food vendors, live music, a photo booth and games, such as life-sized beer pong, giant Jenga, corn hole and connect four. General admission tickets are $35 in advance ($45 at the door) and can be purchased online or in person at Squeeze Burger at Lincoln Center and Channel Brewing Co. in downtown. VIP tickets are $45 and grant people early access to the festival. Designated driver tickets are $10.

An official Brew Fest after party will be held at Channel Brewing Co. from 6-11 p.m.

Channel Brewing Co. also will host other events throughout the week, including Brews and Bike Trivia night at 7 p.m. Wednesday and Beer Yoga at 6 p.m. Thursday.

Other events this week are craft beer paint nights at Fat’s Grill and Taps Bar-N-Grill, and the Stockton Lions Club Pub Crawl on the Mile at 5 p.m. Saturday. It’s $10 to take part in Stockton Beer Week.

If craft beer means little to you, there still are plenty of events to enjoy during Stockton Beer Week:

• Fleet Feet Stockton Brews and Shoes Showdown is at 5:30 p.m. Tuesday at Lincoln Center. The 3-mile run or walk is $15 and a part of the proceeds will go to the Emergency Food Bank. There will be vendors, games, food and, of course, beer.

• Limitless Escape Games and Midgley’s are doing a cross-promotion all week. People can get $5 off from their ticket at Limitless for every entrée purchase at Midgley’s, or they can use their Limitless confirmation email for drink and beer specials at the restaurant.

• The Haggin Museum will be doing a museum scavenger hunt at 7 p.m. Thursday. General admission is $8 for adults, $7 for seniors and $5 for students.

Cheshire said Visit Stockton has partnered with San Joaquin Regional Transit District (RTD) this year to offer a safe and responsible way for people to partake in the festivities. RTD is the “designated driver” for beer week and has put together the “Stout Route,” which starts in north Stockton and continues to downtown, she said.

Participating restaurants along RTD’s Bus Rapid Transit Route 40 will have drink coasters noting RTD’s “designated driver” status, according to RTD. The coasters also will include information on how people can buy a bus pass using their phones. The service stops at 9:30 p.m. on weekdays and 7 p.m. on weekends.

For a full list of events, visit StocktonBeerWeek.com.

Contact reporter Almendra Carpizo at (209) 546-8264 or acarpizo@recordnet.com. Follow her on Twitter @AlmendraCarpizo.